Having designed the logo for the previous incarnation of the band, I was asked to redesign their logo for their new band – Vita Cartel.
Initially the name had been pencilled in as Black Market Gospel. Using the strong imagery of shady deals down darkened alleyways from the Black Market element of the name, I started focussing on a lit match as the mark for the brand. The imagery played well with the Gospel. religious aspect of the name – bringing light into darkness.
Adding a bit of texture to the finished version of the logo was essential as well to add to that gritty, under the cover of darkness feeling we were all looking for.
A few months after finalising the logo, the band had reviewed the name and decided the name Black Market Gospel should be replaced with Vita Cartel.
Happy with the previous name’s branding – the decision was made to carry it over into the new identity, keeping all but the words the same.
