An exercise in Brand Practice for a submission to a 99designs contest, that needed a very quick turn around. The contest holder, a manufacturer in products for children – was looking for a logo that would convey youthful adventure.
Developing out the scout element of the brand, I looked at various icons that could be used to convey this message before settling on a tent. What better example of youthful adventure is there than the iconic setting of a campfire under the stars, with stories from best friends being told after a long day of exploring in the wild.
