A full branding exercise for an Edinburgh based company, aiming to offer better connections in the music industry for venue managers.
Aiming for a stylish and modern brand, and after several rounds of iterations this design was settled on. A script typeface was used to break through the plectrum shaped panel to create a bit of negative space to have more punch and impact. Pairing this with a bold and contrasting typeface for the remainder of the design enabled a balanced way of demonstrating the client’s personality, yet clearly communicating the business area at a glance.
The logo was then abbreviated down to only the plectrum shape, to allow the design to work for social media avatars – and could be further simplified by dropping the type for very small circumstances such as website favicons.
